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Shea Butter
Deeply conditioning Wraps each lash in moisture to keep them soft, flexible, and protected through all-day wear.
Biswell Beauty
ESSENTIAL MASCARA
Your everyday mascara.
$22.00
Your lashes, but better. Builds length and volume without clumping, flaking, or weighing your lashes down. One coat for a natural look. Two coats when you want more. Three coats for maximum drama.
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No clumps, no flaking Smooth application that enhances your natural lashes
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Buildable coverage One coat for natural. Layer up for more
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All day wear A smear proof formula that stays put all day
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Easy removal Comes off with your regular face wash.
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All in one
Our Philosophy
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We made one mascara.
We did not set out to build a beauty empire. We set out to make the mascara you grab without thinking. The one that sits in the front pocket of your bag because you use it that often.
Key Ingredients
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Panthenol
Strengthens lashes Pro-vitamin B5 that helps fortify and condition, supporting longer, stronger-looking lashes over time.
03
Hyaluronic Acid
Hydration boost Draws in and holds moisture so lashes stay nourished and never dry, brittle, or flaky.
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Abby Howard Founder, Biswell BeautyMascara was the one product alone that made me feel put together and ready to get out the door, but I always felt like I had to compromise somewhere. So we made one.